"From our humble roots starting as a small provision shop in Ang Mo Kio, Sheng Siong has grown to become one of Singapore’s largest retailers with over 60 stores island-wide today. Our chain stores are designed to provide customers with both “wet and dry” shopping options ranging from a wide assortment of live, fresh and chilled produce, such as seafood, meat, fruits and vegetables to packaged, processed, frozen and/or preserved food products as well as general merchandise, including toiletries and essential household products. Our long history and reputation for quality products at competitive prices have led our “Sheng Siong” brand to become an established household name in Singapore. Widely recognised by consumers, we have been awarded the “Superbrand” status by Superbrands Singapore since 2008"