PUMA IS ONE OF THE WORLD LEADING SPORTS BRANDS Sport is our world. This makes us passionate about designing, developing, selling, and marketing footwear, apparel and accessories. In the course of more than 70 years, PUMA has made history as a creator of fast product designs for the fastest athletes on the planet: We enhance sports such as football, running and training, golf, basketball and motorsports with performance and sport-inspired lifestyle products.